For a successful Minimum Lovable Product, we must create an app that seamlessly delivers ongoing value. CDW can do this by grounding itself in a mobile experience that exemplifies an understanding of the complexity threshold for mobile: surfacing actionable information to support day to day interactions, allowing customers to keep information — and their business — moving.

Focusing on quick and easy wins for the user today, will drive adoption and evolve into increased engagement, and completion of more complex tasks, tomorrow. More broadly, the MLP will aim to address our 6 “Mobile Must” opportunity areas.
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1. Extend Customers Workflows: Pas, Orders, Quotes.
2. Quick Access to Information: To Do List, Onboarding, Home.
3. Enable Customizable Communication: Push Notifications.
4. Enhance Order Life-cycle: Status, Sharing, Tracking.
5. Design for Self Service Support: Email & Call Support.
6. Deliver Reliable Performance: Log In.

The success of the app MVP and the robustness of the design system have catalyzed a broader adoption of the design system within CDW.

The release of Rubi not only as a mobile application but also as a cross-platform solution has been a strategic move driven by the efficacy and scalability of the design system. By leveraging the established design principles and components across various platforms, CDW has achieved consistency in user experience and interface design, thereby enhancing brand recognition and user satisfaction.

This expansion of Rubi's presence across all platforms underscores the versatility and adaptability of the design system, positioning CDW as a frontrunner in delivering seamless and cohesive digital experiences to its users.