Focused on aligning with eco-friendly principles, our challenge encompassed achieving two pivotal objectives:

Establishing a robust and adaptable identity that seamlessly extends across organic growth, greenfield initiatives, and acquisitions, emphasizing our commitment to environmental sustainability.

Shaping perceptions among growers and globally realizing the produce division's vision, we emphasize our dedication to environmentally conscious practices. Our focus lies in crafting a message that aligns with sustainable packaging solutions, reflecting our commitment to eco-friendly initiatives.

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